They could have gone with “Harder, Better, Faster, Stronger,” but Durex condoms and a song called “Get Lucky” were always going to be a perfect fit.
The match has got marketing men so excited they have come up with a condom brand named after Daft Punk’s chart-topping tune.
Packets are emblazoned with the cover of the French dance act’s album “Random Access Memories,” while the band’s name is on the back.
Condoms giant Durex have begun promoting the festival must-have by posting free packs to the world’s top DJs — and they look set to be as big a hit as the “Get Lucky” track.
London knob twiddler Seb Fontaine has received his freebie and is so grateful he messaged his fans on Facebook to thank Durex.
Read more at The Sun.