Target is putting a bull’s eye on Netflix and iTunes.
The retail giant is set to launch a new video streaming service called Target Ticket that will directly compete with the two leaders in the industry – especially with its promise to have next-day TV shows available for a fee, according to Business Insider. News of the upstart first broke in May when a website advertisement about the service went live.
Target Ticket promises to be a formidable foe with instant access to 15,000 movie titles, new releases and classic movies. The company says the new service will work with Windows, Macs, Xbox, iPhone/iPad and Android.
Employees have been told Target Ticket will launch “soon,” though details are unclear, Tech Crunch reports. Currently, it is in trial mode with only employees able to use it.
Movies should cost anywhere from $13-$15 to own a digital copy or $4-$5 to rent with individual TV episodes priced at around $3.
ABC, AMC, CBS, CW, FOX, FX, HBO, The WB, NBC, Showtime, Starz and USA have all signed on to participate. Unlike iTunes, Target Ticket will not have a “season pass” option — you’ll only be able to purchase an entire season of a show after it airs, according to Tech Crunch.