Geek is chic, with designers embracing the use of computers to put digitally created prints on fabrics.
“This is the most dynamic, game-changing force in terms of technique that we are seeing [in textiles],” says Anne Slowey, fashion news director at Elle magazine. “It’s changing the way we view the world and what we wear.”
Japanese designer Issey Miyake was one of the first to start using it in the late ’90s. But its more modern
incarnation started with the Alexander McQueen collection in Spring 2010. The new technology doesn’t require tons of equipment. It is basically a laser printer implementing the graphic art onto the textile. And with designers like Mary Katrantzou, Prada and Proenza Schouler, giving style a modern-world makeover, it’s time to get with the program.
By KIRSTEN FLEMING
A crowd print covered with studs and grommets shows off the trend at the Proenza Schouler Spring 2013 show.
Getty Images
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Flip Out
You’ll be walking on sunshine in these kaleidoscope-print summer staples. Flip-flops, $6.94 at oldnavy.com
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Into The Woods
Get your flora and fauna fix in the city. Mother of Pearl sneakers, $556.88 at my-wardrobe.com
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I Dream of Jeans
Pair a denim shirt with this jean-ius pair. Paige “Verdugo” jeans, $259 at Bergdorf Goodman, 754 Fifth Ave.
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Eye Spy
Even eyewear has spotted the trend. Tory Burch sunglasses, $175 at Sunglass Hut, 605 Fifth Ave.
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Bowled Over
Carry the trend with this modern take on vintage patchwork. Bowler bag, now on sale for $37.41 at asos.com
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Call Me Maybe
Make a statement with this futuristic phone case. “Peeta” iPhone 5 case, $98 at dannijo.com
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Take One
Black panels create a flattering silhouette on a busy one-piece. Swimsuit, $180 at suboousa.com
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Scenic Route
Nature meets technology on this to-die-for digital number. “Lone Rider” top, $184 at clovercanyon.com
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Second Nature
Flowers and butterflies and birds, oh my! Dress, $495 at tibi.com
