It pays to join the nanny state. The city is looking to hire — for up to $73,000 a year — someone to encourage breast-feeding in Brooklyn.
A “Breast-Feeding Empowerment Zone” will target specific areas in Bedford-Stuyvesant and Brownsville to “encourage and support” suckling, The Post has learned.
The initiative will offer a range of measures to bolster breast-feeding — including a media campaign, home visits, consultations, and community mobilization, according to the Health Department, which also aims to focus on “male involvement in breast-feeding.”
The agency last month quietly announced that the program received a three-year, $1.1 million windfall to help fuel the initiative to create a community-based model “that can be replicated in other low-income communities of color,” according to the W.K. Kellogg Foundation, which awarded the cash.
The city is currently searching for a $70,000-plus program manager to head up the BEZ, according to a job listing for the post.
Last year, the agency launched its Latch On NYC program which encourages breast-feeding by keeping baby formula locked up in hospitals unless requested. New mothers aren’t denied formula, but if they ask for it, they receive a talk from staffers who explain why mama should stick to the breast.