Stephanie McMahon has played a lot of roles at World Wrestling Entertainment, the sports entertainment giant controlled by her father, Vince McMahon.
The 37-year-old executive vice president, creative, has served as a wrestler’s valet, a wrestler and, as a teenager, a model in a WWE catalog.
But since May, the McMahon daughter, married to WWE star Paul “Triple H” Levesque, has been a featured player in yet another role: an inside seller of WWE shares.
Since the spring, the executive — referred to in SEC filings and her Twitter feed as Stephanie McMahon (rather than her married name), has sold 833,000 shares of WWE stock, according to regulatory filings.
The sales, carried out over 43 separate transactions, have netted McMahon about $8.3 million.
The sales were so aggressive, filings show, that McMahon had to convert nearly 1.3 million shares — or about one third of her stake — of McMahon family super-voting B shares into A shares to raise the cash.
As of March 4, McMahon owned 8.3 percent of the B shares outstanding.
Even after the sell-off, the McMahon family still firmly controls the Stamford, Conn., company as CEO Vince McMahon owns 87 percent of the 10-votes-per-share B class.
The younger McMahon’s sales came at share prices ranging from $9.05 to $10.89, filings show.
WWE shares closed Thursday at $10.90, up 0.9 percent. The shares have gained 38 percent over the past year.
The sales grew so regular and so large that even WWE fan blogs like WrestlingInc.com and PWInsider.com started commenting on them.
While bloggers and Wall Street analysts were left wondering why she was selling her shares so aggressively, The Post has learned it is, in part, to finance the building of a new home.
“Stephanie McMahon is selling a portion of her Class B shares for personal financial purposes that include building a house,” the company said in a statement after being asked about the transactions.
The latest sale came on Oct. 7.
McMahon has properties in Westport, Conn., and Manhattan, according to property records.
The sales come as WWE on Sept. 13 lowered its 2014 profit guidance down — just weeks after an August downward revision.
WWE said capital expenses grew because of a one-time expense: replacing the corporate jet.
The company said it expects 2013 operating earnings to range between $40 million and $50 million.
Meanwhile, the company’s pay-per-view earnings are under pressure and its TV ratings are down, in part because the firm has added more hours.
WWE had hoped to launch its own cable channel, but those plans have not progressed far. Over the longer term, however, WWE expects renewals with its four big TV partners to reap big rewards.