Americans will spend nearly $2.6 billion on Halloween costumes this season, according to the National Retail Federation.
While that’s down slightly from last year, we’ll still shell out $1 billion for children’s costumes, $1.2 billion for adult costumes and $330 million for pet costumes.
When figuring in total Halloween spending in the US on decorations and candy, the total spent to celebrate the day grows to an expected $6.9 billion this year.
The average consumer will spend $75 on Halloween candy, costumes and decorations, according to the NRF.
“While traditional favorites top the list this year, there’s always the chance of seeing over-the-top, unique costumes on Halloween,” Pam Goodfellow, consumer insights director at Prosper Insights, said.
“Costumes with clear pop-culture references that mimic hit TV show characters or celebrities could easily surprise us all,” Goodfellow added.
As usual, traditional costumes like witches and Superman are among the most common for both adults and children.
The retail federation finds that 5 million adults are planning to dress up as witches, by far the most common costume for adults, followed by Batman, whom 2.9 million Americans plan to dress up as.
Other popular adult costumes include vampire, zombie, pirate, action/superhero, Superman, Dracula and cat.
The NRF says 33 percent of costume wearers will buy their get-ups.
For children, favorite costumes, in order of popularity, include princess, animal, Batman, action/superhero, Spider-Man, witch, zombie, Disney princess, Superman and fairy.