Sandwich shop chain Subway on Monday became the fourth major sponsor to pull its ads from MTV’s controversial new TV series “Skins,” according to The Hollywood Reporter.
A representative said the chain “will not be advertising on [Monday night’s] episode.” Its ads appeared on the show’s premiere last week.
Media watchdog group The Parents Television Council (PTC) called on lawmakers and law enforcement officials last week to open an investigation regarding possible child pornography on the series.
The show is based on the UK TV show of the same name. Its “controversial plotline explores issues such as dysfunctional families, mental illness [including eating disorders], sexual orientation identity, substance abuse and death,” the show’s website says.
Taco Bell announced Thursday that it was pulling its ads from “Skins,” saying in a statement that the show was “not a fit” for its brand.
GM followed suit Friday and said it would no longer advertise on “Skins.” Chewing gum manufacturer Wrigley said Saturday that it was dropping its ads.
Tax preparation company H&R Block said Saturday that one of its ads appeared on the show by mistake, but the company is not an advertiser on “Skins” and does not intend to become one, entertainment website TMZ reported.
“Skins” debuted Jan. 17 on Viacom-owned MTV to an audience of 3.3 million, posting a strong showing in the 12-34 age group.