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The new establishment is really new.
Many of the wealthy, influential and powerful people on Vanity Fair’s 2011 “New Establishment” list are West Coast wunderkinder more likely to sport hoodies and backpacks than suits and ties.
For a second year in a row, the magazine gives top billing to Facebook’s Mark Zuckerberg for proving that his social network is more than just a passing fad.
Dominating the top 10 are a number of tech upstarts: Square’s Jack Dorsey, who had a hand in creating Twitter; Zynga’s Mark Pincus; and Twitter CEO Dick Costolo.
Apple’s new CEO, Tim Cook, entered the list for the first time at No. 4, while Netflix honcho Reed Hastings makes a huge leap from No. 90 last year to No. 7, thanks to his frequent name checks on media earnings calls.
The tech guys share the north end of Vanity Fair’s top 50 with a host of venture capitalists who back them, including: Marc Andreessen, Ben Horowitz, Jim Breyer at Accel Partners, Mark Moritz at Sequoia Capital and Reid Hoffman at Greylock Partners.
This year, the magazine shunted most of the old-school media moguls onto a separate list — “The Powers That Be” — headed by Steve Jobs. That list also includes Disney CEO Bob Iger, Time Warner chief Jeff Bewkes and News Corp. Chairman Rupert Murdoch. (News Corp. owns The Post.)
Both the new and old establishment skew heavily toward men. Monster pop sensation Lady Gaga is the highest-ranking female, in ninth place, thanks to her influence on both fashion and music spheres.
“Harry Potter” author J.K. Rowling is touted as one to watch for her independent publishing ventures.
“This year, we felt very strongly there was a seismic shift, to an age of technology,” said Vanity Fair Contributing Editor Betsy Kenny Lack.
“Google, Facebook, Apple and Twitter are really changing everything from politics to culture to governments,” she said.