It’s a cheeky approach to advertising.
Two Queens immigrants with big American dreams are using their good looks to help pay for grad school — charging $99 a day to allow companies to plaster corporate logos all over their faces.
Handsome Lou Milonov and his head-turning gal pal, Vessy Angelova (above), of Bulgaria, have been touring NYC with their faces painted like rabid Giants fans to drum up publicity for their expanding venture.
On a predetermined date, the couple then dedicate their Facebook, Twitter and Web pages to the paying client and upload photos of their faces at various city landmarks such as the Empire State Building and Statue of Liberty.
“It gets people’s attention,” Angelova said.
“People are bombarded with so many ads on TV, billboards and the Internet that they tune them out. So, we said, ‘Why don’t we make an advertisement that’s unconventional, that’s alive and could go viral?’ and we came up with this.”
Milonov and Angelova, both 25, graduated college last year in Bulgaria and moved to Sunnyside to find jobs and earn advanced degrees. Milonov is aiming for an MBA while his fetching girlfriend hopes to earn her PhD in gender studies.
But when the pair looked at the steep cost of tuition for their respective programs, they were stunned.
“We considered loans, but we weren’t certain we could pay them back,” Angelova said. “Most students become loan slaves here, and we didn’t want to do that.”
Their pretty Eastern European mugs can be reserved through their Web sites, BuyHerFace.com and BuyHisFace.com, either together or separately.
Despite only launching their enterprising product two weeks ago, the pair have already signed up five clients, including IT company Ovid Pixels, Cape Cod gift shop Seaside Selections and a group wishing their friend a happy 21st birthday.
On Saturday, the couple cruised Times Square with bright red lobster claws painted on their cheeks to advertise a Hell’s Kitchen restaurant named Claw.
Some people stared and pointed; others approached them to ask what they were promoting.
“It sparked my curiosity,” said passer-by Andrew Leich, 18, of Merrick, LI. “And if you can do this instead of taking out loans, you’re on to something.”
Shannon Hillery, 17, of Freeport, LI, added, “It’s paperless, you’re not annoying people by passing out fliers, it’s less intrusive and it sparks conversation.’’
But not everyone was impressed.
One cynical passer-by, who wouldn’t give his name, scoffed that “$99 isn’t enough to walk around like that.”
“I thought this is a great way to get information out about the restaurant,” said Claw manager David Vallins.