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Tag Heuer drops Tiger

It was only a matter of time.

High-end Swiss watchmaker Tag Heuer said yesterday it was dumping Tiger Woods from its US ad campaigns in the wake of the swirling sex scandal that has deep-sixed his marriage and knocked him off the links.

“We recognize Tiger Woods as a great sportsman, but we have to take account of the sensitivity of some consumers in relation to recent events,” Tag Heuer CEO Jean-Christophe Babain told Swiss newspaper Le Matin.

The company — whose luxury timepieces sell for thousands of dollars — said it would continue to support Woods’ charitable foundation but would rely on other celebrities, such as Leonardo DiCaprio, to be its public face.

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Tag Heuer is the third major sponsor to turn its back on Woods since an endless stream of salacious stories about his extramarital affairs emerged following a bizarre Thanksgiving weekend car wreck outside the Florida home he shared with his soon-to-be ex-wife.

At first, the watch company said it would stick with Woods, but this week it said it was reconsidering its position.

It joins Gillette and consulting firm Accenture in running for the hills.

Woods’ wife, Elin Nordegren, has moved out of the couple’s home and is said to be preparing to file for divorce.

But the golf great is not quite ready to slink off with his tail between his legs and is “doing everything he can to save his marriage,” a source told TMZ.

Woods, 33, reportedly is begging Nordegren, 29, to give him another chance to mend his philandering ways.

Woods is said to have been actively working to silence the 14 women who have come forward with tales of bedroom romps. Woods has reportedly paid some women to keep quiet.

Yesterday, it was revealed the oldest of his known mistresses, Theresa Rogers, tried to get pregnant during their fling.

Rogers, now 48, was married to her fourth husband during the 5-year affair. She told friends of her plan to have Tiger’s baby, according to Radar Online.

Rogers did end up having a child, though she was seeing another man at the same time and the baby is Caucasian, the Web site said.

Tiger’s bevy of babes aren’t the only ones cashing in on the scandal.

A Westchester men’s grooming company called Lucky Tiger says that its Web traffic has risen 25 percent and that business is up since the Woods scandal broke.

“When another girl would come out of the woodwork, we would see a spike in Internet business,” said company owner Fred Rosen. “People told us they would type in for Tiger and they would find our site. We’re an old brand, so it’s pure coincidence, but we’re having fun with it.

“I guess sex sells, and we’re not going to complain. Hopefully, girlfriends between 17 and 34 will come out over the next few days,” he said. “We sell a lot of gift sets, so that has definitely been good for us.”

lukas.alpert@nypost.com