Treat House, which opened last month on the Upper West Side, is already expanding, capitalizing on the mini-cupcake trend and taking it to a new level.
The pint-sized 750 square-foot store at 452 Amsterdam Ave. sells nothing but Rice Krispies treats – gourmet versions, natch.
The sugar shop will be opening its own 2,500 square-foot commissary later this fall and is also looking at spaces on the Upper East Side for a second store. Stores in Long Island and Westchester may follow, as well as more in Manhattan.
Jennifer and Chris Russell came up with the Treat House idea, which is designed to look like a tree house, when creating treats with their kids to sell at charity and fundraising events.
It took them two years to develop the concept and come up with the flavors, which include butterscotch sprinkle and caramel fleur de sel. They also make homemade flavored marshmallows and ice cream sandwiches made with Rice Krispies “cookies” and double-dipped in chocolate.
“The treats will change seasonally,” said Jennifer Russell, including apple and honey flavored treats to honor the Jewish New Year.