Media

Broadcasters jump on board Comcast’s ‘See It’ platform

A slew of broadcasters have agreed to make their content available via Twitter and Comcast’s new “See It” platform.

The idea behind See It is just what the name implies: Users who see tweets about shows and video content will be able to jump directly from Twitter to watch or record the shows on Comcast or any other cable operator who is signed on.

Comcast, which pioneered the idea, announced Wednesday that a host of new networks will provide access to their videos in the early part of next year. The participating networks include ABC, FOX, Fox Networks, A&E TV Networks, AMC Networks, Crown’s Hallmark Channels, Discovery Communications, National Geographic Channel and WE TV.

NBC Universal’s channels are already on board.

Cable operators including Time Warner Cable, Cablevision’s OptimumTV and Charter Communications have also agreed to enable viewing.

CBS is not yet among those parties opting to participate, but sources say talks are still ongoing.