“Mexicoke,” the Mexican version of Coca-Cola that’s become a cult favorite north of the border may go the way of New Coke thanks to a Bloomberg-style “fat tax.”
Arca Continental, the second largest Coca-Cola bottler in Latin America, has indicated it may drop a key ingredient, cane sugar, after Mexico’s congress last week passed a levy of an extra peso — about 8 cents — per liter for soft drinks sold in the country.
Instead, the firm said it may switch to cheaper corn syrup to stay profitable.
But American fans of Mexicoke who buy it in New York bodegas and elsewhere say it’s the cane sugar that makes it taste better than the Coke sold in the States.