Lululemon’s founder Chip Wilson is stretching his customers’ patience.
Wilson was on Bloomberg TV for a promotional interview on a new meditation initiative created by Wilson and his wife, former Lululemon head designer Shannon Wilson.
Once the promo drifted toward the company and how it was faring over the sheer yoga-pants production problems, Chip Wilson spread himself a little thin.
Wilson first stuck to his knitting, saying, “There’s no doubt we made a mistake,” adding that it’s “almost impossible’ to “build quality control” to cover all situations.
So far, so good.
But, alas, he followed up with: “Quite frankly, some women’s bodies just don’t work for it. . . . It’s about rubbing through the thighs and how much pressure there is.”
When the interviewer pressed, “Not every woman can wear a Lululemon pant?” Wilson said, “I think they can — it’s how you use it.”
You can imagine the snapback from Lulu customers.