Kimora Lee Simmons’ e-commerce fashion retailer depends on fraud and deception to survive, a rival claims in court papers.
Simmons, the president and creative director of the four-year-old Just Fabulous, known as Just Fab, was sued alongside the company by rival Fab.com, which claims Just Fab is built on false advertising and misleading business practices.
Simmons’ outfit and Fab.com have been locked in a bitter legal spat since the summer when Just Fab accused its rival of trademark infringement.
Fab.com struck back Wednesday with its claims of fraud and deception.
Fab.com sells furniture, clothes and jewelry. For a $39.95 a month membership fee, Just Fab offers shoppers a personal stylist.
Just Fab customers have complained the monthly fee isn’t clearly spelled out and that they are surprised to find the charge on the credit cards.
“Customers have complained that they felt their only recourse was to cancel their credit cards to stop the charges,” Fab.com alleged in its suit.
A lawyer for Just Fab didn’t return a request for comment.