Sometimes it really does pay to be pretty.
A Korean restaurant in central China is attracting cute customers by offering free food to the 50 most attractive people who show up every day, The Telegraph reported.
“Free meal for Goodlooking,” promised a bright pink sign placed outside the Zhengzhou eatery last Saturday.
Diners who believe their good looks merit a meal on the house will be brought to a “beauty identification area” where they will be photographed and judged by a panel of plastic surgeons whose services the shop is advertising.
Customers’ faces, eyes, noses and mouths will all be evaluated — and protruding foreheads reportedly will put some deal-seekers ahead of the pack.
“I reckon I can get a one percent discount with my face,” joked one Internet user on Weibo, a Chinese social media site.
“Do the ugly have to pay twice?” quipped another.
Local authorities aren’t pleased with the beauty contest and say the restaurant is ruining the city’s image.
On Tuesday, security guards and demolition workers took down the eatery’s bold sign, claiming it never got the green light to put it up in the first place, according to China News Service.
But the restaurant’s manager, Xue Hexin, isn’t putting an end to the new discount anytime soon.
“We will be more prudent with our advertising in future,” she said. “But the promotion will continue despite the demolition of our sign.”