People have long stopped watching music videos on MTV, instead turning to web sites like YouTube to get their fix. The streaming video-sharing site is capitalizing on this with the inaugural YouTube Music Awards on Nov. 3.
While some of the categories would be right at home at the MTV Video Music Awards – Video of the Year, Artist of the Year, Innovation of the Year – others are more Internet appropriate like Response of the Year, YouTube Phenomenon and YouTube Breakthrough.
The fledgling award show’s first slate of nominees is a mixture of big-name music industry acts (Katy Perry, Justin Bieber and PSY) and Internet-famous artists (Epic Rap Battles of History, ThePianoGuys and Walk Off the Earth).
The award show will stream on YouTube, but it won’t be some some rinky-dink web production. The event, which will be held in New York, will be co-hosted by Jason Schwartzman and Reggie Watt, and feature previously announced performances by Lady Gaga and Eminem, along with ones by M.I.A., Avicii, and Tyler, the Creator.
Fans can vote for their favorite nominees now at the YouTube Music Awards homepage.
The full list of nominees is below:
Video of the Year
Epic Rap Battles of History, “Barack Obama vs. Mitt Romney”
Demi Lovato, “Heart Attack”
Girls Generation, “I Got a Boy”
Justin Bieber feat. Nicki Minaj, “Beauty and a Beat”
Lady Gaga, “Applause”
Macklemore & Ryan Lewis feat. Mary Lambert, “Same Love”
Miley Cyrus, “We Can’t Stop”
One Direction, “Best Song Ever”
PSY, “Gentleman”
Selena Gomez, “Come & Get It”
Artist of the Year
Eminem
Epic Rap Battles of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response of the Year
Boyce Avenue feat. Fifth Harmony, “Mirrors”
Jayesslee, “Gangnam Style”
Lindsey Stirling and Pentatonix, “Radioactive”
ThePianoGuys, “Titanium / Pavane”
Walk Off the Earth feat. KRNFX, “I Knew You Were Trouble”
YouTube Phenomenon
“Diamonds”
“Gangnam Style”
“Harlem Shake”
“I Knew You Were Trouble”
“Thrift Shop”
YouTube Breakthrough
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation of the Year
Anamanaguchi, “Endless Fantasy”
Atoms for Peace, “Ingenue”
Bat For Lashes, “Lilies”
DeStorm, “See Me Standing”
Toro Y Moi, “Say That”