Kelly Killoren Bensimon, the former star of Bravo’s “The Real Housewives of New York City,” is launching her first fragrance for Original Scent, named In the Spirit Of.
If the fragrance’s promotions, in which she radiates her signature smile, are any indication, it’s a likely winner.
The perfume, which has tuberose, musk and some carnation in it, is a sexy, warm scent, says Bensimon, who describes herself as “scent obsessed.”
“I recognize fragrance is not democratic; everyone has their own DNA. I sprayed this on my hair, and four girls were like, ‘This smells sooo good!’ ”
The new fragrance launches on OpenSky.com Nov. 1.
Nicole Winnaman, the founder of Original Scent, projects sales between $6 million and $10 million next year.