The pink mustache is out.
Ride-hailing company Lyft has pulled the pink furry mustache that drivers display on the front of their cars and replaced it with a 5-inch-long pink “glowstache” that goes on the dashboard.
About 300 Lyft drivers on Monday formed a line that stretched three blocks from the company’s San Francisco headquarters while they waited to receive the new glow-in-the-dark mustache for their cars.
Lyft is one of several companies that allow customers to use a smartphone app to book and pay for rides in a private car.