Keep Eloise out of the lobby.
The impish fictional resident of The Plaza might get an embarrassing eyeful now that the storied hotel-turned-part-condo has signed a deal to open a 564-square foot lobby store selling silky lingerie and sex toys.
The Myla store – opening its second Big Apple location is beloved by celebs like Sienna Miller and Kate Moss and sells everything from silk skivvies to $400 artisan-made adult toys.
Myla, expected to open in February, bills itself the world’s first designer-sex shop, selling sex-life accessories including aphrodisiac massage oils and beauty products.
The Plaza store will sell $300 bra-and-panty sets alongside blindfolds and candles, said London-based CEO Daniel Gestetner.
Gestetner said he hasn’t decided if the line of sex toys sold at Myla’s other locations will be carried in The Plaza store – even though the $380 Tom Dixon-designed vibrator, shaped like a shoe horn, is sold out at their other New York location.
Racy items the Plaza store will certainly sell include nipple tassels and peek-a-boo bras. The label first came to prominence when the character Samantha wore a pearl G-string on a “Sex In the City” episode.